lululemon
lululemon social content
🏋️♂️
lululemon social content
🏃♂️
lululemon social content
🧘♀️
lululemon social content 🏋️♂️ lululemon social content 🏃♂️ lululemon social content 🧘♀️
From 2015 to 2018, I was the visual storyteller for lululemon’s Southern California region, blending photography, social media strategy, and community connection. I managed multiple content calendars across Instagram, Facebook, and Twitter, tailoring each post to amplify local voices while staying true to the company’s global brand identity.
As the photographer for over 30 store ambassadors, I captured authentic, high-energy images that brought lululemon’s brand values to life.
Beyond posting pretty pictures, I used strategic planning and on-the-ground relationships to grow engagement, strengthen community ties, and pilot new brand guidelines for lululemon’s Global Ambassador program — helping position Southern California as a vibrant, connected hub within the brand’s worldwide network.
